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Positioning strategies and rankings in the HE: congruence and contradictions.

• Authors : Kethüda, Önder¹,

• Source: Journal of Marketing for Higher Education; Jan-Jun2023, Vol. 33 Issue 1, p97-123, 27p, 5 Charts, 2 Graphs

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Unique challenges of segmentation and differentiation for higher education.

• Authors : Story, John¹, om.edu

• Source: Journal of Marketing for Higher Education; Jan-Jun2023, Vol. 33 Issue 1, p20-39, 20p, 5 Charts

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Digital technology and eWOM in the context of higher education: a study from Portugal and Spain.

• Authors : Ferreira, Bruno Morgado¹, ; Abrantes, José Luis¹; Seabra, Ana¹

• Source: Journal of Marketing for Higher Education; Jul-Dec2022, Vol. 32 Issue 2, p159-178, 20p, 7 Charts

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Co-creating positive outcomes in higher education: are students ready for co-creation?

• Authors : Tarı Kasnakoğlu, Berna¹, ; Mercan, Hande²

• Source: Journal of Marketing for Higher Education; Jan-Jun2022, Vol. 32 Issue 1, p73-88, 16p, 1 Diagram, 5 Charts

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The homogenisation of prospectuses over the period of massification in the UK.

• Authors : Knight, Elizabeth Bronwen¹,

• Source: Journal of Marketing for Higher Education; Jan-Jun2022, Vol. 32 Issue 1, p19-36, 18p, 3 Charts

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Positioning Strategies and Rankings in the HE: Congruence and Contradictions

• Authors : Kethüda, Önder (ORCID 0000-0002-7661-2009)

Subjects: Marketing; Higher Education; UniversitiesUnited Kingdom

• Source: Journal of Marketing for Higher Education. 2023 33(1):97-123.27

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Unique Challenges of Segmentation and Differentiation for Higher Education

• Authors : Story, John

Subjects: Higher Education; Marketing; Universities

• Source: Journal of Marketing for Higher Education. 2023 33(1):20-39.20

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The Influence of Self-Congruence and Relationship Quality on Student Educational Involvement

• Authors : Japutra, Arnold (ORCID 0000-0002-0513-8792); Wang, Shasha (ORCID 0000-0001-5270-5828); Li, Ting

Subjects: Higher Education; Marketing; Congruence (Psychology)

• Source: Journal of Marketing for Higher Education. 2023 33(1):40-57.18

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Identification and Emotional Attachment in Higher Education: Antecedents and Consequences

• Authors : Mehmet Özer (ORCID 0000-0002-5777-3165); Alper Özer (ORCID 0000-0002-2886-7314); Akin Koçak (ORCID 0000-0001-8116-9243)

Subjects: Identification; Higher Education; Psychological PatternsTurkey

• Source: Journal of Marketing for Higher Education. 2023 33(2):264-288.25

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Antecedents and Consequences of Brand Citizenship Behavior in Private Higher Education Institutions

• Authors : Kamran Khan; Irfan Hame (ORCID 0000-0002-1484-6133); Syed Karamatullah Hussainy

Subjects: Marketing; Institutional Characteristics; Institutional Advancement

• Source: Journal of Marketing for Higher Education. 2023 33(2):223-244.22

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